Adv&Prom: Integ Mktg Comm — This course is designed to focus on the primary marketing of communication through advertising and promotion implemented with an integrated approach. Strategic and tactical dimensions are covered for both traditional media such as broadcast, print, out-of-home and direct, as well as new media including the internet, mobile, and other trends in the industry.
Prereqs: MGT3300
Taught by nobody this semester.