MGT6311 [at Georgia Tech]

Digital Marketing, 3 credit hours — An applied overview of modernized digital marketing tools and strategy, emphasizing the diverse ways that contemporary marketers use information technology through digital channels such as social media and the Internet to achieve strategic business objectives.

Prereqs: MGT6505

Taught by:

• Alka Citrin (from CIOS): 6.5 hours per week on average; 6.5 in Fall 2023.

Main sections