MGT6325 [at Georgia Tech]

Product Planning, 3 credit hours — Examines the critical role that product and brand managers play in the organization, and issues inherent in managing product portfolios across a range of industries including consumer products, technology products, and consumer services. Topics include the new product development process, product portfolio strategies, brand/product positioning, and development of annual brand/product marketing plans.

Prereqs: MGT6505

Taught by:

Timothy Halloran (from CIOS): 6.1 hours per week on average; 5.3 in Fall 2023; 5 in Summer 2023; 5.2 in Fall 2022.

Main sections

MGT6325A

Taught by Timothy Halloran. CRN is 84930, [view on OSCAR].

Meetings

12:30PM-1:45PM in Scheller College of Business room 101 every Monday, Wednesday

MGT6325EMA

Taught by Timothy Halloran. CRN is 93645, [view on OSCAR].

Meetings

12:30PM-1:45PM in Scheller College of Business room 101 every Monday, Wednesday

MGT6325EMB

Taught by Timothy Halloran. CRN is 84870, [view on OSCAR].

Meetings

6:30PM-9:15PM in Scheller College of Business room 201 every Monday